netpunch.co.uk – Local internet marketing is most important source of new business leads for your business, ever, in fact… it is more important to your business in 2011 than any other form of advertising, period! Call us on 0151 281 5029 So what exactly is a local search??? A local search is when someone searches for a product or a service and includes a city, town or county name in the search query. A typical example of a local term would be “fitted kitchens in Liverpool” The Yellowpages, trade magazines, newspapers and TV are simply no longer a cost effective means of attracting new customers and leads to your business. The top search engines which include Google, Yahoo and Bing literally have hundreds of millions of users every day, searching for the very products and services that your business sells. And listen, they don’t care if you have a web site! If your company appears in the top three or four listings, and you offer the service or product they want and, you get the business. If your business doesn’t appear, your competitors get the order, it’s as simple as that! Given that the mobile internet market is more than three times bigger than the the PC based market, it comes as no surprise to discover that the bulk of local searches are carried out on mobile devices. Are you beginning to see why it is not only important to be listed in the LOCAL Google searches… it is important to rank in the top three! Mobile phone screens can only show a few results at a time …
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